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Looks like DDC is implementing a business decision to maximize sales in digital advertising & online services? That's what business does, sometimes the process to make that happen and a refocus into a sales culture is challenging. Cox has done this over the years and across the board for all their companies, it shouldn't be a surprise. They are very successful and are focused on progressive growth. It's unfortunate this objection was aired in public, but I wouldn't believe this will be unique to any vendor in the automotive business going forward. Sales and revenue for dealerships will be in question for some time, and cost cutting with vendors is inevitable.

I'll say DDC has been a great partner for us over the years, and I've always had great relationships with my group managers. They are very accommodating, and work with us to implement our strategy's as a group, OEM level, and at the store level, more often than not our strategies being overly complex I've never known how many account's were managed or had any issues with my group managers knowledge or talent of understanding the landscape of automotive with my experiences, but I'm not asking the group managers to do everything either, it's a partnership and the dealers have to carry their load as well. DDC was always accommodating with opening up extra tools to manage a large portion of all the websites and digital services we have, and also keeping things organized for me, I realized early on 7 years ago I couldn't do my job well without their help. If DDC changes the partnership we have, makes it always is about selling services or raising digital spend, I guess we'll have to reevaluate and move on, that's just business.