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GTM is implemented using a tag which references some javascript and an iframe.   It's like adding Google Analytics code to a website.   You get the GTM tag from Google and ask DDC to add it to your site.


We have plenty of DDC dealers with GTM installed on it.   If they won't then that's another issue.  Cobalt will not allow the addion of GTM because they know you can do things like inject your own CSS (on GM sites here in Canada).


Just ask if you they will add it for you.   It's for setting up tracking tags, remarketing, chat, etc.