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Got an email from Dealer.com asking for permission to access our DMS for inventory data. This should be a good thing overall and hopefully gets us close to real-time inventory updates. My concern is discounted selling price. Currently I can export my new inventory to a spreadsheet from HomeNet, enter incentives and use a few formulas to create sale prices, then save as a .csv file and upload via FTP back to HomeNet. The sale prices go out in my inventory feed to Dealer.com and other vendors; the customer sees the same price everywhere. This is very quick, but Dealer.com says I should now do pricing manually in their backend which would take a very long time. It would take even longer to do this through the DMS which was their other suggestion. On the used side we use vAuto, so any price we change in vAuto is sent through HomeNet and then goes out in a feed. I'm not sure how Dealer.com is going to get these pricing updates unless they accept an API from vAuto (my digital advisor said Reynolds is the only feed they will accept unless I pay extra integration fees). Am I missing something or is this going to create a lot of extra work and headache?
Got an email from Dealer.com asking for permission to access our DMS for inventory data. This should be a good thing overall and hopefully gets us close to real-time inventory updates.
My concern is discounted selling price. Currently I can export my new inventory to a spreadsheet from HomeNet, enter incentives and use a few formulas to create sale prices, then save as a .csv file and upload via FTP back to HomeNet. The sale prices go out in my inventory feed to Dealer.com and other vendors; the customer sees the same price everywhere. This is very quick, but Dealer.com says I should now do pricing manually in their backend which would take a very long time. It would take even longer to do this through the DMS which was their other suggestion.
On the used side we use vAuto, so any price we change in vAuto is sent through HomeNet and then goes out in a feed. I'm not sure how Dealer.com is going to get these pricing updates unless they accept an API from vAuto (my digital advisor said Reynolds is the only feed they will accept unless I pay extra integration fees).
Am I missing something or is this going to create a lot of extra work and headache?
