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If you drop your DDC website you lose co-op from FCA, period. You'll also lose program support, and OEM leads I believe. Right now you could/should recieve up to 50% reimbursement on SEO/SEM (depending on whether or not you work with an approved provider on the program). That is very real money on the table and will weigh into your decision. That said, if co-op is a non-factor you have the freedom of choice.I'm not a proponent of DDC... I'm actually a competitor. But I also understand the potential value of thousands of dollars in co-op.
If you drop your DDC website you lose co-op from FCA, period. You'll also lose program support, and OEM leads I believe. Right now you could/should recieve up to 50% reimbursement on SEO/SEM (depending on whether or not you work with an approved provider on the program). That is very real money on the table and will weigh into your decision. That said, if co-op is a non-factor you have the freedom of choice.
I'm not a proponent of DDC... I'm actually a competitor. But I also understand the potential value of thousands of dollars in co-op.