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I agree with this, and these are the reasons that we encourage our customers to leave reviews.

I am by no means saying that I will not sign up with Dealer Rater.  In fact, after reading the responses that have been made I believe that I will. 

A couple years ago I had a competing dealer talk one of my customers into writing a really nasty review about my store.  It involved a vehicle condition report on the vehicle that this customer purchased from me, and it happened several months after the purchase.  The location that the review was written from ended up matching the IP of the competing dealer.  (I believe the dealer actually wrote it).  Dealer Rater will prevent this type of garbage from being posted and becoming part of my online reputation.

I thank you all for sharing your own experiences.  You have educated me, and changed my mind.  I appreciate that.

Clint