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John, we were responding at the same time. We obviously see eye to eye on this. It's great to know there are others out there that understand the TRUE value in rating and reviews and how when done properly can change the core philosophy of customer service at the dealership.The buzz word being used at all the industry conferences is CUSTOMER EXPERIENCE. You're customers will tell you what experience they want if you listen. Don't just respond to a negative review and make it better that one time. Dissect it, evaluate the steps that led up to the dissatisfaction. Find the broken steps and start building bridges to help prevent it from happening again. Embrace each and every bad/negative review for exactly what it's worth. You're online reviews can be your starting point to build-out and tweak your process for establishing a great customer experience.
John, we were responding at the same time. We obviously see eye to eye on this. It's great to know there are others out there that understand the TRUE value in rating and reviews and how when done properly can change the core philosophy of customer service at the dealership.
The buzz word being used at all the industry conferences is CUSTOMER EXPERIENCE. You're customers will tell you what experience they want if you listen. Don't just respond to a negative review and make it better that one time. Dissect it, evaluate the steps that led up to the dissatisfaction. Find the broken steps and start building bridges to help prevent it from happening again. Embrace each and every bad/negative review for exactly what it's worth. You're online reviews can be your starting point to build-out and tweak your process for establishing a great customer experience.