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How am I just now seeing this thread?


Anywho - who've been with DealerRater for years -- love them.  My salespeople love them, my customers love them - signing up for the Certified Program is a glorious thing.


I love the delay period - if you have a culture of Customer Satisfaction, sometimes, things get misinterpreted - the delay period gives you (as a dealer) a chance to "work things out" & if it was more than just a misunderstanding, the review goes live. But you still have a chance to publicly respond to it - which is key to winning fans.



Aside from just the reviews - why has no one mentioned SEO? (At least not that I've seen) - pick a salesperson (one who at least has a few DealerRater reviews) & google "Salesperson Name, Dealership City" - for example, Google "Phil Young, Harrisburg, PA" (one of my Sales Professionals at my Honda store) - Dealer Rater is the first thing that pops up. He's got 140+ reviews and his overall rating is a 4.9 - ummm.. who wouldn't want to buy from him?


We're googling our customers (at least I am - and if you're not - you should be!) don't you think our customers are Googling US???? They want to know who they're buying a car from.