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Dealerfire has a very clean slate when it comes to seo. If you look at a site map they don't depend on thousands of pages for seo. The inventory pages are very clean, most of what they do for seo is in the backround and can't be seen by the average person like me.   E-Process relys on the seo structure but also tens of thousands of pages to be cached by google. The pages are more cluttered. Which I personally don't like but it's not me that needs to like it. All I care is that it drives traffic and sells cars. I've did some backround research on my own and they both perform really well. They both have great reviews on driving sales. My only concern with E-Process is whether or not one of googles updates will pick up on the articles it's writing and consider it spamming. I'm really hoping to find a dealer on here that's used both.