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We recently looked at both products. I liked E-Process and their sites are set up for conversion. Our problem is that we were not getting enough site visits. I felt like the people at Dealerfire better understood my needs and had a game plan to help us. We chose to go with Dealerfire and have just completed our first 30 days. Website traffic is up 104%. Yes that is 104% over 2 times the traffic we were getting with Naked Lime and at a smaller budget. I do not know what kind of gain we would have seen if any going to E-Process but Dealerfire is delivering on their promises and thats hard to find today.