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Love the fact this pops up as a growing conversation is going on over on facebook about which review sites dealers find their customers using the most. My fast count found Google at 37%, DealerRater 37% Cars.com 13% Yelp 6% and all others for the remainder.I have 0 buy-in from anyone touching a customer on getting reviews. That said, 37% of our reviews are on DealerRater. I know noone is asking for the reviews so they are as unsolicited as our facebook likes. Yeah, I know news from under the rock...but think about it, with an internet with average of 3.3/5 we're not doing too bad. Yelp has us at 1.5, google 15/30 and DealerRater at 4.5 and we're (sorry Ryan) not a certified dealer. However, if a google "Car Dealer Reviews," DealerRater is the 1st organic listing.Also. I'd like to note the report I saw at DSES and DD last fall that said the automotive industry reviews were the converse of typical reviews with 80% negative. (anyone remember the origin?) *opps I forget I have a 2nd store now - these are my CDJ numbers
Love the fact this pops up as a growing conversation is going on over on facebook about which review sites dealers find their customers using the most. My fast count found Google at 37%, DealerRater 37% Cars.com 13% Yelp 6% and all others for the remainder.
I have 0 buy-in from anyone touching a customer on getting reviews. That said, 37% of our reviews are on DealerRater. I know noone is asking for the reviews so they are as unsolicited as our facebook likes. Yeah, I know news from under the rock...but think about it, with an internet with average of 3.3/5 we're not doing too bad. Yelp has us at 1.5, google 15/30 and DealerRater at 4.5 and we're (sorry Ryan) not a certified dealer. However, if a google "Car Dealer Reviews," DealerRater is the 1st organic listing.
Also. I'd like to note the report I saw at DSES and DD last fall that said the automotive industry reviews were the converse of typical reviews with 80% negative. (anyone remember the origin?)
*opps I forget I have a 2nd store now - these are my CDJ numbers
