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Kelly if I may offer a little advice. This is what we do. We tell our customers about our reviews. exiting F&I we give them a Dealer Rater card and ask for the review. We then end a thank you from the dealer, with Dealer Rater link to review us on Day 2. Day 3 another thank you from the salesperson, link again and asking for a review. We do this in service as well, day after any RO closes, we send a thank you from the advisor with a link asking for the review. Each advisor is asking for it at check out as well.


To kick start it, maybe you should offer a contest, $5 for each review, throw up a bonus to the person with the most reviews, $250 for sales and $250 for service over 30 days. DO NOT make it part of a pay plan, it becomes expected I think.


Think about becoming Dealer Rater certified. I can tell you that every week we have people say they drove to us after reading our reviews. We just had someone drive twice from 2.5 hours away on a used BMW, said we had the car, and after reading our reviews they trusted we would treat them right. Being certified gives you advantage of replying to your reviews and showing up in Dealer Rater search, plus take advantage of their marketing.


And Ryan owes me so many beers already anyway. But I am not really selling it, I am giving you what has worked for us. Hope it helps.