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Eley, I love the idea and in most dealerships I hope people understand how important reviews are. I have some great cards and when I get to TO customers I use it and most do go home and leave a review. The GM store now has the cobalt emails going out-but I haven't been about to get anyone to "warn" a customer, or more rightly, start talking about reviews -their importance how they are used or to even expect the email - at the dealership before customer leaves. I'm worried if I set up a few emails and letters as part of the post sale process that without the in store conversation it will be be poorly received.About a year ago the owner offered salesmen $20 per review for a month and $500 to the one that got the most as long as everyone got at least 5 - they didn't even have to be new sales customers. We paid out $0. However, most do have a bragbook of CSI cards on their desk. The mud about their feet and ears I've found too thick to move them forward. It doesn't help our "trainer" won't bring it up.
Eley, I love the idea and in most dealerships I hope people understand how important reviews are. I have some great cards and when I get to TO customers I use it and most do go home and leave a review. The GM store now has the cobalt emails going out-but I haven't been about to get anyone to "warn" a customer, or more rightly, start talking about reviews -their importance how they are used or to even expect the email - at the dealership before customer leaves. I'm worried if I set up a few emails and letters as part of the post sale process that without the in store conversation it will be be poorly received.
About a year ago the owner offered salesmen $20 per review for a month and $500 to the one that got the most as long as everyone got at least 5 - they didn't even have to be new sales customers. We paid out $0. However, most do have a bragbook of CSI cards on their desk. The mud about their feet and ears I've found too thick to move them forward. It doesn't help our "trainer" won't bring it up.
