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[USER=16794]@Jon Singo[/USER]  I am with you. For car shoppers that KNOW what they want, and, are looking for a simple transaction, there is a lot of friction out there.


Back in 2017ish, as head of marketplace at CARS inc, I felt it was the aggregators job to educate the car shoppers of this brand new world of DR and give the car shoppers the option of "How Do You Like To Buy". Here was my mock:


[ATTACH=full]7941[/ATTACH]


p.s. TSLA is an island unto itself.  It has nearly zero competition, nearly zero product trim levels or customization, and a rabidly loyal base.  Tesla is anti-choice... kinda like Comcast or Verizon, but with product buzzzz.