In my experience, this is one of the biggest reasons why true digital retailing has never been successful. The vast majority of customers I've interacted with over the last decade want to attempt to negotiate price, which just isn't a viable options using DR tools.
I've worked for 4 dealer groups, which I understand is a very small sample, but every one of them has been happy to sell a car for the price listed online and make the processes incredibly easy for the customer. In Jon's example, if you want a specific car and are willing to pay the price I have listed for a similar one, I'm more than willing to locate one and help you arrange shipping to your house at your cost. I'll happily do ALL the leg work.
"How long is this going to take?"
"It depends on how long it'll take you to say yes."
