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Everyone wants to feel like their story is unique, and that narrative is what sets them apart and why you should trust them. It's human nature. The problem is actually doing something truly unique is hard, so people embellish and add color to their past. When people switch from dealership to vendor or vice versa they pump up their stats a bit.


Here is my advice for how to deal with this:


1. Call it out: do this quickly and brutally. Then give them a chance to level set

2. Pump them up: Wow you sound like you've really seen some things. Here is what I need your brain power on...


I have been in camp 1 most of my career, I just don't have the energy to fight every time, 2 is easier and I get better results.