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Paying for fake reviews is a really bad move for a lot of different reasons. Keep in mind that it's very easy for review sites to catch these companies. For example they'll make the mistake of submitting all the reviews from the same IP address. I Since we are on the IP address topic, if your dealership is in Peoria, IL and all your reviews are being submitted by an IP in Los Angeles, CA it's pretty obvious something is fishy. And yes these sites are tracking your IP address. Review sites will respond harshly when they find out or it's reported to them by your competition.Now take the more sophisticated sites like Yelp. They have some really strong filters that often catch legitimate reviews so the fake ones won't last too long. Yes it's possible to game Yelp but the risk is high and so is the cost.If you get approached by a company that offers something underhanded like this run. The downside risk for getting booted from a review site is too great. As for dealers with 30+ reviews and a perfect score, I can't say for certainty that it's doctored. They may be a good dealer that proactively resolves issues thus getting people to up their final rating. Just keep in mind that no one trusts a perfect score. A couple not so great reviews give credence to the positive ones.*edited for spelling
Paying for fake reviews is a really bad move for a lot of different reasons. Keep in mind that it's very easy for review sites to catch these companies. For example they'll make the mistake of submitting all the reviews from the same IP address. I Since we are on the IP address topic, if your dealership is in Peoria, IL and all your reviews are being submitted by an IP in Los Angeles, CA it's pretty obvious something is fishy. And yes these sites are tracking your IP address. Review sites will respond harshly when they find out or it's reported to them by your competition.
Now take the more sophisticated sites like Yelp. They have some really strong filters that often catch legitimate reviews so the fake ones won't last too long. Yes it's possible to game Yelp but the risk is high and so is the cost.
If you get approached by a company that offers something underhanded like this run. The downside risk for getting booted from a review site is too great.
As for dealers with 30+ reviews and a perfect score, I can't say for certainty that it's doctored. They may be a good dealer that proactively resolves issues thus getting people to up their final rating. Just keep in mind that no one trusts a perfect score. A couple not so great reviews give credence to the positive ones.
*edited for spelling
