At my dealership I have implemented a few incentive programs to assist in the Dealerrater/review process that has been quite successful and thought I would share:
1) The dealerrater review postcards that the sales people and F&I hand out are very vague and do not walk the customer through the process so we made new cards that give the customer specific instructions on how to fully complete a review.
2) I now have a $500 bonus for the salesperson that gets the most positive reviews throughout the month.
3) For the customers, this could get some scrutiny but it works, we hold a drawing at the end of the month and pull a name from the customers that left reviews throughout the month and award the winner $500. As most of you inevitably will find out, it is not that easy to get the salespeople and customers to follow through on getting these reviews, so these two practices incentivize both parties.
4) We also make the top salesperson by volume only eligible for their $500 bonus (separate from the review bonus) if they have received at least 4 positive reviews throughout the month.
We yield roughly 40-50 reviews per month out of 130-150 cars sold per month so it seems to be working.
We also try to incorporate our Facebook page for the contest to get more customers to friend us.
Don’t forget the most important ingredient to making this all work… TAKE CARE OF YOUR CUSTOMERS!!!!!
