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This could be a totally new thread if you wanted to dive into what makes reviews credible and valuable to the unsold prospect, but the short answer is, Yes, it's wrong. More importantly, it isn't even possible long-term due to DealerRater's strict enforcement of our TOU. Your IP and/or GUID would be blocked. This is friendly advice and I hope you take it that way, but as far as DealerRater is concerned, you can honestly tell those dealers that you couldn't even if you wanted to.It violates TOU for DealerRater and every other reputable review site in every vertical. Google's Place page terms it "impersonation." Although they have yet to crack down on it, they are going to be forced to do that eventually, and likely due to the ongoing investigation. Search out their TOU and you will find more than sufficient small print to support a decision not to do this for your dealer partners if you provide them with any other services and want to maintain a relationship with them. You would simply not be acting in their best interest long term.Happy to talk with you about this offline... Give me a call.
This could be a totally new thread if you wanted to dive into what makes reviews credible and valuable to the unsold prospect, but the short answer is, Yes, it's wrong. More importantly, it isn't even possible long-term due to DealerRater's strict enforcement of our TOU. Your IP and/or GUID would be blocked. This is friendly advice and I hope you take it that way, but as far as DealerRater is concerned, you can honestly tell those dealers that you couldn't even if you wanted to.
It violates TOU for DealerRater and every other reputable review site in every vertical. Google's Place page terms it "impersonation." Although they have yet to crack down on it, they are going to be forced to do that eventually, and likely due to the ongoing investigation. Search out their TOU and you will find more than sufficient small print to support a decision not to do this for your dealer partners if you provide them with any other services and want to maintain a relationship with them. You would simply not be acting in their best interest long term.
Happy to talk with you about this offline... Give me a call.
