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Review sites should be neutral. If they take sides they lose their true value: To help consumers make decisions on who to do biz with.

We do branded sites where we encourage dealers to post those paper reviews. We see those as a way for dealers to maintain a database and an archive of their relationships with their community. We encourage them to keep hard copies of these.

Branded sites are not neural, and therefore other sites must fill the void: Yelp, DR, Google, etc.

That doesn't mean that I agree with DealerRater, but there is a need for them in this market, if anything for the knowledge and help that they bring to many dealers.

All this being said, the online review landscape will change soon as laws, rules, and regulations start to shape it.