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It sure doesn't look like Google has a handle on false reviews. This was in my RSS feed this morning from Mike Blumenthal's great blog.


October 26, 2011


     It’s Time for Google Places to Treat Reviews Like a Grown Up


      Category: Google Places (Maps & Local) – Mike – 6:00 am

            The recent use of Google’s review platform in Alabama to lambast a local deli’s Place page with hate reviews (and the attendant backlash) is but one example of why Google needs to implement better control over the reviews appearing on the Places pages.

 Here is another. Earlier this week, one reviewer, Samantha,  left 15 reviews in one day. Fourteen of them were 1 and 2 star reviews  and One was a 5 star review. All for lawyers in Philadelphia. It doesn’t  take a rocket scientist nor a sophisticated algo to recognize that  these reviews are bogus. Samantha you naughty girl.

 Google needs act like an adult and put in place processes to stop  allowing a business’s Place Page being used like as substitute for a  Voodoo doll in doing damage to a business.