@Jason Stum
We openly admit to falsifying reviews? It is hard to imagine based on the slide you would write that....
Here is what we say in the slide referenced below:
1) Increase overall dealer rating
2) Unique Usernames created for each review
**We do this by using the email address given to us from the dealers CSI reports**
3) WE POST POSITIVE WRITTEN LETTERS, COMMENTS AND REVIEWS ON BEHALF OF YOUR CUSTOMERS
4) Bury negative reviews
**Many of which are from other dealers wrongly posting inaccurate and disparging comments about competitors**
5) Proactively respond to negative reviews
I could go on and on about this but I'll finish by saying that Dealer Rater can make their service infinitely better if they had a feed of dealership CSI from the manufacturer instead of solely relying on individuals reviews, many of which have their own agendas in posting said reviews well after the time of sale. By using the manufacturer CSI it would authenticate that the individual posting did in fact purchase a car or utilize a dealership's service-
Here is the full slide for your reference:
http://mediarevo.com/files/2011/01/social-6-enlarged.jpg
