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We have a lot of confidence in the gig, Yago. Our content moderators have no idea whether a review they are working on is for a  certified store or not. Our Director very intentionally set up the process with "blind" moderation. Dollars make no difference. Take a guess at how many reviews we've pulled down. We put our money where our mouth is on this. I think you'll be surprised, and if you are closest I'll absolutely send you "something", like a horse head or a thumb maybe... ;)


 I personally don't care for Yelp's model at all. It puts far too much authority on the few Yelper's that review a lot and leaves no room for a review from a consumer that doesn't usually write reviews that was truly WOWED by an employee.