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Jeffrey, Not sure how I missed this earlier. I don't believe this posted until recently even though it is time stamped at 7 am.


1) If you really blow it before I get to the point of purchase, say you are running a crazy loss leader that you don't even have on the lot and then you are extremely rude when you can't switch me does that make my negative review of your store somehow invalid because I didn't buy from you? Different side of the same coin, I come in for service but the writer quickly identifies my problem as trivial during the walk and repairs it for me in the drive so there is no R.O. Is my glowing positive review invalid? The argument you are trying to make here is simply not logical. The worst experiences terminate well before a sale and the best reviews often originate from a dealer going above and beyond to earn customers for life because they understand the quick buck isn't the best buck.


2) You don't! That said, some of the most damaging content out there isn't the negative reviews, it's the defensive responses to negative reviews from dealers with this type of access.


While we are always improving our offerings this isn't all that simple and really isn't a direction I expect to see us going any time soon. We aren't having any difficulty getting content from reviewers that want to share their experiences both positive and negative.