ddavis,
(You challenged me to grow an opinion and try to get called something more than a smarta$$ in another thread, here goes...)
HIRE THEM! Just make sure you have a written guarantee that they will refund your money when they can't do what they say they can do. Wait, you might want to up the ante a bit. Ask them to put up the $250,000 for the FTC fine they are going to earn you too and see if they cash your flippin' check.
Do you have any idea how many fly-by-night's are popping into this space right now promising a dealer they can just buy their way into a good reputation? I have at least one in every market and hear about another once a week. Promising a dealer they can get a number of reviews or a positive score on x number of sites is the same damn thing that happened during the SEO boom when all of a sudden everybody is an expert and promising a dealer they can put them in the first spot for a set of search terms. We've done this dance before and had our toes stepped on by bad dancing partners. Time to leave the floor.
Look, the only way you are going to "buy a reputation" is by paying in time currency to train your staff and hold them accountable to the process you implement. That's it! This is NOT an area where you can write a check as a long term strategy.
Closest to the pin is on! I've had a few guesses already, (JQuinn gets the booby prize for being first to guess). I haven't seen your guess yet, though. Take a stab! The guy that thinks that removing content as a means of preserving site integrity is a joke should have been the first to throw out a number since it doesn't really matter, right?
(Nothing but respect for you Sir, hope you know that. How'd I do? 
)
