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My apologies, I don't think we connected on that. I know you well enough from your posts here to know you'd never hire them. I was simply pointing out a couple reasons why you wouldn't. If that didn't translate I apologize, there was certainly no character defamation intended.




Here is where I am having trouble following you. I'm not trying to be cute, I truly don't understand the logic and I want to.


What does removing reviews accomplish?


"If you found 5,000 did you get them all?"- Probably not, but we got 5,000.


"How many fake reviews remain?"- Multiples of 5,000 less than if we did nothing. If there were no prevention Review Boost alone would put that many up if their actions on the Place pages are an indication.


"Has the policy of removing fake reviews stopped it?"- It HAS severely limited it. You aren't going to catch every single instance that breaks TOU in any system, doesn't matter if we are talking about reviews or insider trading, but you should try if for no other reason than to ward off the abusers that would decimate an open system. You seem to be saying that it doesn't matter that content is monitored and removed if you can't catch 100%. Is that right?


"If DealerRater wanted to stop it, they could."- and we are. We vigorously enforce our TOU and commit a lot of resources to that end. It's an important part of what we do and who we want to be in a space that seems consumed with "content for content's sake" and sites that read like a youtube comment feed as Jeff so eloquently put it. I'm offering up data we don't release in a goofy contest here on DealerRefresh just to make the point that we ARE doing something about it. We've removed more content than some of the big names and budgets trying to get into this space have collected.


I guess I'm not sure what it is that you think we aren't doing or could be doing. I promise we work hard at this and would be interested to hear your perspective.