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There has been a lot written here, so maybe this point was already covered, or maybe I still have that "coerced" notion stuck in my craw... but remember the discussion a little while back when Google removed 3rd-party reviews? From Chip:[Google reviews don't export to dealer websites, there is no reconcilation period to work with reviewers, there's no mechanism to work with a reviewer behind the scenes, Google reviews don't feed to facebook, there are no individual sales team pages and Google offers no training on best practices or leveraging your reputation. No classifieds on Place pages, no lead form and definitely no rating reminder cards come in the mail.]http://forum.dealerrefresh.com/f43/google-places-removes-third-party-reviews-search-results-1936-2.html The next day or so we had a meeting to discuss the Google/DealerRater thing, and I pretty-much used this paragraph word-for-word for consideration for continuing/discontinuing the DealerRater program. We're still on it. I offer this as a Dealer during this predominately Vendor discussion that there is a VALUE associated with the fee that I don't believe has been clearly ferreted-out on this string. (although this string wasn't really intended to go this route, this does seem to have become a central issue)
There has been a lot written here, so maybe this point was already covered, or maybe I still have that "coerced" notion stuck in my craw... but remember the discussion a little while back when Google removed 3rd-party reviews? From Chip:
[Google reviews don't export to dealer websites, there is no reconcilation period to work with reviewers, there's no mechanism to work with a reviewer behind the scenes, Google reviews don't feed to facebook, there are no individual sales team pages and Google offers no training on best practices or leveraging your reputation. No classifieds on Place pages, no lead form and definitely no rating reminder cards come in the mail.]
http://forum.dealerrefresh.com/f43/google-places-removes-third-party-reviews-search-results-1936-2.html
The next day or so we had a meeting to discuss the Google/DealerRater thing, and I pretty-much used this paragraph word-for-word for consideration for continuing/discontinuing the DealerRater program.
We're still on it.
I offer this as a Dealer during this predominately Vendor discussion that there is a VALUE associated with the fee that I don't believe has been clearly ferreted-out on this string. (although this string wasn't really intended to go this route, this does seem to have become a central issue)