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Hi Joshua!

Thank you for your thoughtful response!

However, I will go on record as saying your position is naive.

I will agree with you that CSI can and is often coaxed to a large degree. 

However, "asking" for an honest opinion; i.e., reminding your happy clients to complete a survey is neither coaxing a score nor unethical practice.  On the contrary: a proactive stance to reputation management is smart business.

While I can understand and even pine for the day when what you wrote would be a reality, the simple truth is that hoping your happy clients say/write nice things about you is poor process; educating your clients of the necessity of doing so is good practice. 

As always in this vertical, you will find cheaters and defilers. However, you cannot dismiss Best Practices in this genre as illegitmate.