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Good read From Forbes;

3 Reasons Why the Customer Isn't Always Right - Forbes

Don Draper: Advertising is based on one thing: happiness. And do you know what happiness is? Happiness is the smell of a new car. It's freedom from fear. It's a billboard on the side of a road that screams with reassurance that whatever you're doing is OK. You are OK.

[QUOTE="MayhemMarketing, post: 27452, member: 5799"] [B]Good read From Forbes;[/B] [url=http://www.forbes.com/sites/tykiisel/2012/09/25/3-reasons-why-the-customer-isnt-always-right/]3 Reasons Why the Customer Isn't Always Right - Forbes[/url] [B][I][URL="http://www.imdb.com/name/nm0358316/"]Don Draper[/URL][/I]:[/B] Advertising is based on one thing: happiness. And do you know what happiness is? Happiness is the smell of a new car. It's freedom from fear. It's a billboard on the side of a road that screams with reassurance that whatever you're doing is OK. You are OK. [/QUOTE]

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