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These companies are popping up all over the place.  They often outsource this stuff to countries like the Philippines or India which makes sense when you read the weird syntax of the text.  They aren't really too slick about posting either.  I've seen blatant manipulation where a business won't have any reviews for months and then all of a sudden they get 10-20 in the span of 2 days.

The larger sites do have an incentive to develop an algorithm to detect stuff but that's low on the totem pole when it comes to priority.

For a serious shopper they'll see the fake reviews and go running the other way.  What you can do is initiate a campaign where you train your employees to ask customers to leave a review on a specific site.  Specificity is important otherwise the follow through drops off dramatically.  Another is to place that call to action for leaving a review with a link in your email signature/email marketing. There are a lot of honest ways to do this.   Avoid the dark side.  Once your reviews are tainted there really is no fixing that stuff.