• Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.

Reply to thread

PERQ is one vendor I absolutely despise because they infest a dealer's site with tacky flashing / blinking GIF's and popups.


There's a fine balance between having a site that doesn't convert and one that annoys 97% of your customers just to get a few extra leads.


The root of the issue though is dealers' unrelenting thirst for more leads.


Vendors know if they don't get "enough" leads for their dealers, the dealer has a propensity to jump ship and move on to the next vendor that promises them more leads.


So vendors resort to badgering site visitors into submission, demonstrated by your screenshots of CTA overload. This way they can prove their "worth" and dissuade dealers from cancelling.