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This is a Catch-22. Dealer sites, there are some worse than others, do not convert well (I'm being kind) and dealers have to resort to adding 3rd party CTA's to get higher conversion rates. Vendors want a low churn rate and will do "whatever" they can get away with. It is ultimately the Dealer's who are responsible to limit the amount of CTA's on their site to make sure that the UI/UX is not being negatively impacted. This also goes for Chat and Text services, too many times, I see Chat/Text, etc. buttons covering important CTA's (maybe intentionally, maybe not). I think whenever adding a CTA button or feature it is important that all parties get involved in the UI impact as well as making sure that clear KPI's are agreed upon.We make sure our CTA's look as good as possible on each site we work with. IMO, if you serve the customer, then you are serving the dealer.[ATTACH=full]3455[/ATTACH]
This is a Catch-22.
Dealer sites, there are some worse than others, do not convert well (I'm being kind) and dealers have to resort to adding 3rd party CTA's to get higher conversion rates. Vendors want a low churn rate and will do "whatever" they can get away with. It is ultimately the Dealer's who are responsible to limit the amount of CTA's on their site to make sure that the UI/UX is not being negatively impacted. This also goes for Chat and Text services, too many times, I see Chat/Text, etc. buttons covering important CTA's (maybe intentionally, maybe not).
I think whenever adding a CTA button or feature it is important that all parties get involved in the UI impact as well as making sure that clear KPI's are agreed upon.
We make sure our CTA's look as good as possible on each site we work with. IMO, if you serve the customer, then you are serving the dealer.
[ATTACH=full]3455[/ATTACH]
