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Hi Jason,You're so right. The homepage reflects the GM/Owners persona, it's where they drop all their CTA focus. But, what most of our dealers forget is... The Home Page doesn't sell cars. The homepage is the flyover page. Shoppers are on a mission, IMO, it's wisest to help the shopper get into the shopping experience ASAP. Most of these CTAs have a place and can add value to the dealer and shopper, but, they need to be nested within the UX in the right place and at the right time.
Hi Jason,
You're so right. The homepage reflects the GM/Owners persona, it's where they drop all their CTA focus. But, what most of our dealers forget is... The Home Page doesn't sell cars.
The homepage is the flyover page. Shoppers are on a mission, IMO, it's wisest to help the shopper get into the shopping experience ASAP.
Most of these CTAs have a place and can add value to the dealer and shopper, but, they need to be nested within the UX in the right place and at the right time.
