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That last part of the sentence jumped out at me...


Ultimately, the website is an extension of the dealer's persona. but, as a trusted technology partner to dealers, I believe it is OUR RESPONSIBILITY to warn dealers of "unintended consequences" of lead gen page pollution.  Our deep understanding of "All Things Digital" does not mean we are all knowing.  At every chance possible, we should have studies done to explore (including this theme ;-).