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I know by GM you mean General Managers, but the homepage also reflects General Motors persona for GM dealers.GM is test piloting a program in Florida where each dealer is assigned a digital strategist (in addition to the GM required CDK procare advocate) who for lack of a better word babysits dealers to make sure they are doing everything they deem necessary. For small single point stores it's probably a godsend but for larger groups like us it tends to be a waste of time with more homepage banners and CTA's being the answer for everything. Really hope this doesn't get rolled out nationwide.
I know by GM you mean General Managers, but the homepage also reflects General Motors persona for GM dealers.
GM is test piloting a program in Florida where each dealer is assigned a digital strategist (in addition to the GM required CDK procare advocate) who for lack of a better word babysits dealers to make sure they are doing everything they deem necessary. For small single point stores it's probably a godsend but for larger groups like us it tends to be a waste of time with more homepage banners and CTA's being the answer for everything. Really hope this doesn't get rolled out nationwide.
