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oh oh... Leads Help Sell Digital Spending. How many car shoppers go to google and think... "man I can't wait to submit a lead to get this new car!"How many zillion leads never get replied to? WHY? Becuase the website sucks and the shopper can't find the answer. All the shopper wanted was an answer they couldn't find on the site.For 20 friggin years, vendors and dealers are stuck in this same lead chasing merry-go-round. The cause of this insanity points to Ryan's observationSomeone in our space needs to create an attribution model that can predict a dealers sales. When we cross that threshold we can finally understand what sells cars and a new era will be born.p.s. sub-prime is it's own unique marketplace. It has a completely different set of rules.
oh oh...
Leads Help Sell Digital Spending.
For 20 friggin years, vendors and dealers are stuck in this same lead chasing merry-go-round. The cause of this insanity points to Ryan's observation
Someone in our space needs to create an attribution model that can predict a dealers sales. When we cross that threshold we can finally understand what sells cars and a new era will be born.
p.s. sub-prime is it's own unique marketplace. It has a completely different set of rules.
