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Stop paying attention to the "internet department" and pay attention to the whole store. The fact that only 1-2% of inventory search traffic will submit a lead, why do we spend so much time/effort. Leads don't sell cars - people walking through the front door sells cars. While leads might be a start for an ending process - don't miss what the focus should be, customers in the showroom.


If you can increase your dealers website traffic by ~20%, you can increase the OTDBs (ups walking through the front door) by ~15%.