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It does use a lot more than what I had mentioned and I agree with you. I was commenting on the channels that are used. You two were discussing Google/CPC.


There's clearly a difference between web traffic attribution and sales attribution and definitely multi-touch attribution has to be executed properly across both. Here's a nice article on assisted conversion attribution within GA (WTA).


I'm just going to copy and paste my own quote from https://forum.dealerrefresh.com/threads/start-a-new-conversation-whats-are-dealers-average-cost-per-lead-to-get-a-customer.5619/