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The way Transparency defined "attributed profits" was if one of our sold customers visited AutoTrader or KBB in the 3 months before they bought from us. That doesn't necessarily mean they had to look at our inventory on Autotrader.It did make me question what's the point of advertising on Autotrader if the customers were going to buy from us regardless?I still think there's value in Autotrader, but the Transparency reports made me question my logic.
The way Transparency defined "attributed profits" was if one of our sold customers visited AutoTrader or KBB in the 3 months before they bought from us. That doesn't necessarily mean they had to look at our inventory on Autotrader.
It did make me question what's the point of advertising on Autotrader if the customers were going to buy from us regardless?
I still think there's value in Autotrader, but the Transparency reports made me question my logic.
