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A DR classic (there's sooo much good info in these forums)[ATTACH=full]3478[/ATTACH]I made this image 4-5 yrs ago, it's still relevant. [USER=8479]@Alexander Lau[/USER] image summed up why we're so slow to evolve.[ATTACH=full]3479[/ATTACH]We can measure all kinds of stuff, but we've yet to connect internet activity to a sale. Dealers see leads and see sales and conclude I want more lead gen! Attribution'ers performance claims won't be believed until the work can predict a dealer's sales (thereby validating the activity to the sale)
A DR classic (there's sooo much good info in these forums)
[ATTACH=full]3478[/ATTACH]
I made this image 4-5 yrs ago, it's still relevant.
[USER=8479]@Alexander Lau[/USER] image summed up why we're so slow to evolve.
[ATTACH=full]3479[/ATTACH]
We can measure all kinds of stuff, but we've yet to connect internet activity to a sale.
Dealers see leads and see sales and conclude I want more lead gen! Attribution'ers performance claims won't be believed until the work can predict a dealer's sales (thereby validating the activity to the sale)
