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Attribution (to justify marketing spend) causes one to conclude there's a data gap. What of the single most important stat in all of car sales?... A visit to the dealer's website!To add to Steve White's data, Survey done at delivery studies* shown 7 out of 10 sales were on a dealer's site 3 times or more prior to purchasing.*see DR posts from about 2012 and on
Attribution (to justify marketing spend) causes one to conclude there's a data gap. What of the single most important stat in all of car sales?... A visit to the dealer's website!
To add to Steve White's data, Survey done at delivery studies* shown 7 out of 10 sales were on a dealer's site 3 times or more prior to purchasing.
*see DR posts from about 2012 and on
