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Nico, 2010 called and wants its idea back. I can't think of too many New franchise dealers that don't have a full digital retailing tool on their sites today. Here's the kicker. Current event data from our 15 URLs shows that shoppers are utilizing our digital retailing tools less and less. Rarely, like less than a tenth of a percent, is any shopper taking themselves further than payment and trade. According to COX automotive data, average dealerships visited is back to 2 or more and time spent online is down as well. Your not so subtle thought starter is hard to take seriously in 2024. What is "Dealer Revolution"?