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Carvana is taking into account wholesale profitability into their gross per unit figure. Knowing this, I still questions their numbers. I see what they pay for cars at auction and there's no way those vehicles are profitable.My take on home delivery is not that consumers don't want it, I just don't think most dealers are good at it. Telsa offers a very streamlined UX where you can design your car on their website and have it delivered. People love it. Dealers offer a clunky payment system on a specific piece of inventory that rarely translates into anything tangible once their inside the store. Very different experiences with expectedly different outcomes.I think we need to stop blaming home delivery and look at the actual experience we're offering our customers. While it's not for everyone there's a large portion of people who would use it assuming the experience was exceptional.
Carvana is taking into account wholesale profitability into their gross per unit figure. Knowing this, I still questions their numbers. I see what they pay for cars at auction and there's no way those vehicles are profitable.
My take on home delivery is not that consumers don't want it, I just don't think most dealers are good at it. Telsa offers a very streamlined UX where you can design your car on their website and have it delivered. People love it. Dealers offer a clunky payment system on a specific piece of inventory that rarely translates into anything tangible once their inside the store. Very different experiences with expectedly different outcomes.
I think we need to stop blaming home delivery and look at the actual experience we're offering our customers. While it's not for everyone there's a large portion of people who would use it assuming the experience was exceptional.
