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Incredibly low. Even customers who have their own experience with a dealer (not even just reviews from other people) and they STILL buy from that dealer. We've all had that customer who said, "I'll never buy from X dealer again" or "We were just at X dealership and they were awful to us" and then on our next follow-up with them where did they buy from? You guessed it.The biggest difference between restaurant reviews is that they are more organic. Dealers water down their reviews by the sheer volume of them which leads to a large portion of dealers having a 4.5 star rating or better even if they do royally suck. So I think customers pay less attention to dealer reviews than restaurant reviews.
Incredibly low. Even customers who have their own experience with a dealer (not even just reviews from other people) and they STILL buy from that dealer. We've all had that customer who said, "I'll never buy from X dealer again" or "We were just at X dealership and they were awful to us" and then on our next follow-up with them where did they buy from? You guessed it.
The biggest difference between restaurant reviews is that they are more organic. Dealers water down their reviews by the sheer volume of them which leads to a large portion of dealers having a 4.5 star rating or better even if they do royally suck. So I think customers pay less attention to dealer reviews than restaurant reviews.
