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This thread makes me think of Realtors and Car Dealers.• Both are disliked by the general population (i.e. "I think 6% is highway robbery").But... If both are 'disliked', where are all of the FSBO sales action going around Realtors and Car Dealers?• Both transactions require banks and are highly complex.• For the general population, FBSO (for home and auto) is seen as more risky than a sale with a Realtor/Car Dealer.FSBO = RiskCar Dealers = Less RiskMerchandising Opportunity: Buyers really want a pro to help them navigate all of the variables.
This thread makes me think of Realtors and Car Dealers.
• Both are disliked by the general population (i.e. "I think 6% is highway robbery").
But... If both are 'disliked', where are all of the FSBO sales action going around Realtors and Car Dealers?
• Both transactions require banks and are highly complex.
• For the general population, FBSO (for home and auto) is seen as more risky than a sale with a Realtor/Car Dealer.
FSBO = Risk
Car Dealers = Less Risk
Merchandising Opportunity: Buyers really want a pro to help them navigate all of the variables.
