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In the perfect world, all dealerships should manage their chat in-house. It's of similar or more importance as staffing someone to answer your phone. Dealers would almost never consider outsourcing this function, yet virtually all dealers outsource chat.


In the realistic world, most dealerships don't have the right people to promptly answer chats during business hours, let alone 24/7. This is why I prefer a hybrid approach that many chat providers offer. With Gubagoo RESQ we're able to be notified of incoming chats and takeover if we're able to, if not the fully managed service handles.


Managed chat services are typically better at capturing lead info (and often frustrating customers). Self-managed chat sometimes results in lower lead volume but higher closing rates and a better customer experience.