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Just a few years ago Messaging was primarily used for dealer meet and greet, needs assessment & contact info gathering. With software enhancements, COVID and the DR boom we are now seeing the ability to further engage these customers and go as far down funnel as that customer desires. Whether your self managed, fully managed or a hybrid the conversation is more important than ever, let's remember what we're selling, the DEALERSHIP EXPERIENCE. In my opinion stay away from scripts, bots & AI.If you're using a managed provider they need to be able to speak to your process and situation giving the customer clear next step information/expectations. If you're self managed remember some OEM's have up to a 40/60 split favoring Fixed-Ops engagement. Either way READ the conversations coach you staff & the provider when needed.
Just a few years ago Messaging was primarily used for dealer meet and greet, needs assessment & contact info gathering. With software enhancements, COVID and the DR boom we are now seeing the ability to further engage these customers and go as far down funnel as that customer desires.
Whether your self managed, fully managed or a hybrid the conversation is more important than ever, let's remember what we're selling, the DEALERSHIP EXPERIENCE. In my opinion stay away from scripts, bots & AI.
If you're using a managed provider they need to be able to speak to your process and situation giving the customer clear next step information/expectations. If you're self managed remember some OEM's have up to a 40/60 split favoring Fixed-Ops engagement. Either way READ the conversations coach you staff & the provider when needed.
