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Manage it in-house.

We do training on social media management and handling inbound leads through messenger channels. The one thing I will point out, is that you need a rep who is attentive, compassionate, and FOCUSED on the buyer. Third-party chat services don’t do this for you.

if you have a system that can round robin  your inbound messages to the team, that is preferable. If not, switch out team members - only those who are good already with social and tech - track their performance - until you find one who can do this properly.

honestly chat leads are some of the best if the rep knows how to do it. All of the friction is gone and you have immediate access to them. I’d rather a chat lead over an email lead any day