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So the problem is even bigger than I described it. I focused on the challenge of getting dealerships and OEMs to let you in the door, but it sounds like there's an additional hurdle with third-party providers that are already embedded in the system.However if someone was trying to get their foot in the door it sounds like rather than selling directly to individual dealerships, it would be more effective to target dealer groups first?Or do you still need buy-in from both?
So the problem is even bigger than I described it. I focused on the challenge of getting dealerships and OEMs to let you in the door, but it sounds like there's an additional hurdle with third-party providers that are already embedded in the system.
However if someone was trying to get their foot in the door it sounds like rather than selling directly to individual dealerships, it would be more effective to target dealer groups first?
Or do you still need buy-in from both?
