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[USER=18737]@DjSec[/USER] definitely a pain getting passed the old guard of 3rd party vendors, but that is typically settled via paying form of integration fee or certification fee.For effectiveness it depends on the vendor decision process on a dealer group by dealer group level. Some groups leave those decisions up to individual store operators, others operate on group wide vendor decisions. Personally buy-in from individual dealers + group wide will result in stickiness, better adoption, more champions, etc.You make great points in your initial post about focusing initially on independent dealers or smaller dealer groups as there are less decision makers and an easier process for getting foot in the door for proof of concepts prior to larger dealer body adoption.
[USER=18737]@DjSec[/USER] definitely a pain getting passed the old guard of 3rd party vendors, but that is typically settled via paying form of integration fee or certification fee.
For effectiveness it depends on the vendor decision process on a dealer group by dealer group level. Some groups leave those decisions up to individual store operators, others operate on group wide vendor decisions. Personally buy-in from individual dealers + group wide will result in stickiness, better adoption, more champions, etc.
You make great points in your initial post about focusing initially on independent dealers or smaller dealer groups as there are less decision makers and an easier process for getting foot in the door for proof of concepts prior to larger dealer body adoption.
