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A new website vendor entrant also runs the risk of more OEMs following Audi’s lead - eliminating dealer choice by building in-house website platforms that all Tier 3 dealers are required to use.Many OEMs tried to use EV programs to drive this shift. Now, CDPs and the push for “unified customer experiences” may be the next reasons they continue down that same path.
A new website vendor entrant also runs the risk of more OEMs following Audi’s lead - eliminating dealer choice by building in-house website platforms that all Tier 3 dealers are required to use.
Many OEMs tried to use EV programs to drive this shift. Now, CDPs and the push for “unified customer experiences” may be the next reasons they continue down that same path.
